Flo’s journey from an animal-loving child to founder of Crude Carnivore began with rescuing strays and culminated in earning her Master’s in Companion Animal Nutrition. Noticing a critical gap in moisture-rich, nutritious pet foods, she developed herb-infused bone broths using healing ingredients like dandelion, thyme, and parsley. Her commitment to animal welfare extends to sourcing primarily from local Southern Illinois farms, supporting small family operations that prioritize ethical practices. Since founding Crude Carnivore in 2019, Flo has created eight unique broths that are transforming pet nutrition across the U.S., collaborating with pet parents, independent retailers, and leading veterinarians.